Dynamic Recommendations in Transactional Email
I posted a question in the email marketers club about dynamic recommendations in transactional email and if you can help out on this subject, I would greatly appreciate it. Here is the link:...
View ArticleUbid.com Welcome Email
So I went over to Ubid.com today and signed up for emails. It was a fairly easy process and although I was not not asked to opt myself into emails, I noticed that when I logged into my account, that I...
View ArticleCabela’s Welcome Email
Why? Why? Why do people send a welcome email like this? Here is your chance to sell me something…..and nothing. Cabela’s….you have such an opportunity and you blow it. Check it out and let me know...
View ArticleCreating a sense of urgency in email
How many times have you sent an general promotional email with “what is on sale” only to find that the customers use your email as a portal to your site? Then you find out that people don’t buy any of...
View ArticleThe Superbowl of email marketing begins….
While the Holiday email onslaught has already begun for quite a few folks, the real “email” season begins today with the introduction of Thanksgiving week pre pre pre specials. To professional email...
View ArticleIts Welcome Email Week
I have done some posts in the past indicating how important a welcome email can be to most organizations. So as a tribute to those posts, I have decided that all of this coming week I will be looking...
View ArticleNot the “Authority” on Welcome Emails
Sports Authority may have all that you need when it comes to sports equipment. They even have a decent website and experience, but boy oh boy they need help with welcoming you in their email program....
View ArticleHarry & David….love your fruit…..love your welcome email
I love Harry & David. My parents give us their fruit almost every Holiday and we love it. What I love even more is the experience and welcome email I got from you when I signed up for email. The...
View ArticleHello! Welcome email from Urban Outfitters.
I don’t shop at Urban Outfitters. Perhaps it because I am too old or the fact that I don’t really care for their style, but I am told that they are a pretty cool clothing and accessories retailer....
View ArticlePolicy vs. Strategy
How many times does your corporate policy interfere with setting your email strategy? Think about this: 1. Have you ever been told as an email marketer to send that one extra mailing even though you...
View ArticleBath and Body Works Welcome Email
I have had a few posts recently regarding Bath and Body Works and their welcome email. First off, one of the things that impressed me with these guys is that I got a ping on LinkedIn regarding my post...
View ArticleEmail Engagement Index – Part 2: Sent to 1st Seen.
Yesterday I talked about this new product from Pivotal Veracity called the Email Engagement Index or EEI which basically tracks how well you are engaging your customers in email. They have a host of...
View ArticleFire your ESP!!
There was a movie called Jerry Maguire a few years back that had many messages, but the strongest one that I remembered was how Jerry took a vested interest in his one and only client. So here are a...
View ArticleStop sending email…….
Effective immediately…….please stop sending email if any of the following conditions exist: You send email just to sell stuff and are not worried about establishing a lifetime relationship with your...
View ArticleEmail Marketing Manager Title Has To Go
The title of email marketing manager is obsolete in my book. To me the word marketing is a word which reeks with the act of engaging in a monologue with the customer. Wikipedia defines marketing from...
View ArticleESP’s email confirmation’s
As I mentioned in my last post, I am going to be taking a look at some of the ESP’s and their email marketing programs to see if they are practicing what they preach in terms of abiding by best...
View ArticleKirkland’s Welcome Email
Most email marketing experts will agree that the welcome email is almost the single most important email a company can send. Its the first interaction a subscriber has of the brand in an email...
View ArticleIllinois Tollway Email
I live in one of the most corrupt states in the Union. As a state we have something like an $11 billion deficit and the county in which I live has the highest sales tax in the nation. (I think we are...
View ArticleI never knew email was this complicated.
I heard a comment the other day from someone who I thought was interesting. This comment came as a result of an email 101 session I held with a few people which went over the basics of email marketing...
View ArticleEmail Marketing Tip #393.3
Transactional email belongs on separate IP and it needs to be in HTML. Posted in email best practices, email content, email marketing, email strategy, Transactional Email Tagged: email, email marketing...
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