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Dynamic Recommendations in Transactional Email

I posted a question in the email marketers club about dynamic recommendations in transactional email and if you can help out on this subject, I would greatly appreciate it.  Here is the link:...

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Ubid.com Welcome Email

So I went over to Ubid.com today and signed up for emails.  It was a fairly easy process and although I was not not asked to opt myself into emails, I noticed that when I logged into my account, that I...

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Cabela’s Welcome Email

Why?  Why? Why do people send a welcome email like this?  Here is your chance to sell me something…..and nothing.  Cabela’s….you have such an opportunity and you blow it.  Check it out and let me know...

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Creating a sense of urgency in email

How many times have you sent an general promotional email with “what is on sale” only to find that the customers use your email as a portal to your site?  Then you find out that people don’t buy any of...

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The Superbowl of email marketing begins….

While the Holiday email onslaught has already begun for quite a few folks, the real “email” season begins today with the introduction of Thanksgiving week pre pre pre specials.  To professional email...

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Its Welcome Email Week

I have done some posts in the past indicating how important a welcome email can be to most organizations.  So as a tribute to those posts, I have decided that all of this coming week I will be looking...

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Not the “Authority” on Welcome Emails

Sports Authority may have all that you need when it comes to sports equipment.  They even have a decent website and experience, but boy oh boy they need help with welcoming you in their  email program....

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Harry & David….love your fruit…..love your welcome email

I love Harry & David.  My parents give us their fruit almost every Holiday and we love it.  What I love even more is the experience and welcome email I got from you when I signed up for email.  The...

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Hello! Welcome email from Urban Outfitters.

I don’t shop at Urban Outfitters.  Perhaps it because I am too old or the fact that I don’t really care for their style, but I am told that they are a pretty cool clothing and accessories retailer....

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Policy vs. Strategy

How many times does your corporate policy interfere with setting your email strategy? Think about this: 1.  Have you ever been told as an email marketer to send that one extra mailing even though you...

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Bath and Body Works Welcome Email

I have had a few posts recently regarding Bath and Body Works and their welcome email.  First off, one of the things that impressed me with these guys is that I got a ping on LinkedIn regarding my post...

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Email Engagement Index – Part 2: Sent to 1st Seen.

Yesterday I talked about this new product from Pivotal Veracity called the Email Engagement Index or EEI which basically tracks how well you are engaging your customers in email. They have a host of...

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Fire your ESP!!

There was a movie called Jerry Maguire a few years back that had many messages, but the strongest one that I remembered was how Jerry took a vested interest in his one and only client. So here are a...

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Stop sending email…….

Effective immediately…….please stop sending email if any of the following conditions exist: You send email just to sell stuff and are not worried about establishing a lifetime relationship with your...

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Email Marketing Manager Title Has To Go

The title of email marketing manager is obsolete in my book. To me the word marketing is a word which reeks with the act of engaging in a monologue with the customer. Wikipedia defines marketing from...

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ESP’s email confirmation’s

As I mentioned in my last post, I am going to be taking a look at some of the ESP’s and their email marketing programs to see if they are practicing what they preach in terms of abiding by best...

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Kirkland’s Welcome Email

Most email marketing experts will agree that the welcome email is almost the single most important email a company can send.  Its the first interaction a subscriber has of the brand in an email...

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Illinois Tollway Email

I live in one of the most corrupt states in the Union.  As a state we have something like an $11 billion deficit and the county in which I live has the highest sales tax in the nation. (I think we are...

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I never knew email was this complicated.

I heard a comment the other day from someone who I thought was interesting.  This comment came as a result of an email 101 session I held with a few people which went over the basics of email marketing...

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Email Marketing Tip #393.3

Transactional email belongs on separate IP and it needs to be in HTML. Posted in email best practices, email content, email marketing, email strategy, Transactional Email Tagged: email, email marketing...

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