I love Harry & David. My parents give us their fruit almost every Holiday and we love it. What I love even more is the experience and welcome email I got from you when I signed up for email. The site experience was painless and even gave me a nice little welcome on the page after sign up which was nice. Although I didn’t receive the welcome right away, they graced my inbox the next day or so with a great subject of “Andrew, welcome to Harry & David. Save 10% NOW…and thanks for subscribing!” I bought right in and opened the email and to my pleasant surprise I get this awesome creative. (see below)
Things in this email that make it stand out:
1. They thank me in a way which makes me feel welcome.
2. They use and great image to the left which entices me to WANT Harry and David
3. They tell me what I am going to get in terms of signing up for their email program.
4. They give me a discount right off the bat (that I can use both online and in store)
5. The creative was fresh and most of what they told me appeared above the fold.
See for yourself below, but I am tickled by their approach to email and I wait in anticipation to what they are going to send me next. Rock on Harry & David!!
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welcome email, email marketing, harry & david, harryanddavid.com, transactional email, triggered email, discount email, relationship email, good email, great email, email content, email copywirting, content, email rendering
Posted in email acquisition, email content, email deliverability, Email Rendering, email service providers, email strategy, relevancy, strategy, Transactional Email, Trigger based email, welcome email Tagged: Content, discount email, email content, email copywirting, email marketing, Email Rendering, good email, great email, harry & david, harryanddavid.com, relationship email, Transactional Email, triggered email, welcome email
